Fathi Sehla Formateur growth marketing B2B

CMO as a Service – freelancer
Demand’s conversion improvement for CureCall (January 22 – August 23):
Positioning update: targeting, value proposition, trends, etc.
Redesign of the website and sales decks (decision-maker/user)
Production of a 1-year marketing roadmap (lead generation)
Recruitment, coordination and monitoring of internal and external resources (freelancers)

– Achievements : x3 on retention of qualified web traffic (> 40 sec.) / +25% inbound requests (Budget: €50K)

B2B Marketing Project Manager – freelancer
Launch strategy for TBWA (October 22 – January 23):
Go-to-market analysis and proposal
Voice of the customer (Skywise / United Robotics Group)
Execution of social Paid (Linkedin / Meta)
Management of 2 agencies (TBWA / Primelis) + 4 freelancers

– Achievements: Clients signed up for a respective €150K test campaign / A/B test analysis of value proposition, format, location and channel

Marketing Consultant – freelancer
Webinar campaign for Quantam (October 20 – April 21):
Set-up: advertising, multi-channel prospecting, presentation slides, multi-streaming tool, off-line speech training
Redesign of Linkedin personal and company pages

– Achievements: +16 high ticket leads / + 52 webinar participants (Budget: €100K)

Mentor / Content creator – my own company
Bootcamp campaign for Advance (January 21 – Today):
Demand Generation Advocacy (ads, podcast, newsletter, live, and so on)

– Achievements: bootcamp sold-out (2150€/pers) – (Budget: 3K€)

Growth Manager – Permanent employee
Inbound Marketing campaign for Thread (now Impactfull) (May 20 – June 22):
Marketing research: positioning, pricing, persona, value proposition, etc.
Web analytics: implementation of tracking devices and performance monitoring (GTM, Hotjar, GA, and so on)
Marketing content planning (podcast, lead magnet, webinar, etc.)
Creation of e-mail automation strategy in CRM (Hubspot)

✔ Achievements: +117% growth in sales (Budget: €300K)

Co-founder / CEO – my own company
SEO campaign for Achylles (January 2019 – March 2020):
300K€ Seed round from Business Angels and French government
Creation and/or SEO optimization of content (articles, backlinks, website performance, etc.)

– Achievements: Helping +50 self-employed persons getting a mortgage / Top 3 ranking on strategic queries (« crédit immobilier freelance », « crédit immobilier sans CDI »)